Facebook has recently come out with a new setting that allows GPS to track where you are when you make updates or tag yourself in photos. Here is what here is what SunSentinal.com had to say about it.
"It's great for smart phone users who want to know where their friends are at any given moment. Some of them already use Foursquare and GoWalla to "check in" to restaurants, bars and other hot spots. But users who are concerned about privacy must proactively change their settings to opt out."
I find this comment consistent with my thoughts about the issue in that I do care about privacy issues and I don't necessarily want that much information floating around. It seems like it would be an on-going task to keep my location at bay, but for those people who are wanting to see where there friends and family are then it would be fun and one more thing to stock people with using the Internet.
Location based marketing is now helping telecommunication companies to send out more relevant information for their customers because they will know your location. Once again privacy is one thing that is a hot topic in relation to this topic.
The more intrusive technology becomes the more I cant help but think how long will it last? When will people become so sick of being bombarded with advertising and marketing pitches and advertisements? I wonder when people will see the value of "less is more."
I do see a slim value in location based programs, but I don't quite think that the benefit outweighs the cost.
http://articles.sun-sentinel.com/2010-08-28/news/fl-slcol-facebook-places-settings-20100828_1_mafia-wars-facebook-users-gowalla
http://www.mobilemarketer.com/cms/news/advertising/9540.html
Tuesday, February 14, 2012
Tuesday, February 7, 2012
Traditional Media Views
Inquirer Technology said that people of this generation will spend roughly 10,000 hours on social media sites before they reach adulthood. What will this mean for traditional media, social media and other forms of advertising, marketing, social networking and more? This article was based on a college in the Philippines who explored this topic more in depth. It particularly stood out to me because I find it easy to think that the internet revolves around me. Not literally, but it is a fascinating reminder that people across the globe can read my work, click through my pictures and send me a brief message or email if they so desire.
If people are estimated to spend around 10,000 hours on social media sites, what are the repercussions? This could lead to anti-social behavior that could completely change traditional media in that it is at risk of being completely ineffective. This is one area of concern but also of discovery. What will the next wave of media be? How will it be distributed?
Social media has already changed the face of information distribution. In one article it talks about reports of people disclosing important information of people in need of help during natural disasters. When phones are down, electricity is out, people can still fill the ocean of information with new updates and information.
There are so many new ways for distributing information it possess an interesting question of where is it all going? What is the direction it is going? Will it last?
http://www.commongroundnews.org/article.php?id=27616&lan=en&sp=0
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