Tuesday, November 1, 2011

Press Release 4 Final

Image of Something About Trees JournalFOR IMMEDIATE RELEASE:
Tyler Toleson, CEO and Founder
DENIK Notebooks and Journals
Shopdenik.com
                                               
                               Art can change the world, one notebook at a time.
LOGAN, Utah- Tyler Toleson, CEO and founder of Denik products launched a new line of specialized notebooks this September. The business is founded on the idea that “art can change the world.” Toleson coordinated with artists around the world to bring their artwork on the covers of notebooks and journals into the hands of students and people alike. For every notebook purchased, one dollar is donated to educating people around the world by building schools and providing education to those who currently don’t have that opportunity.
After the first year of business Denik hopes to have enough sales to have collected over 60 thousand dollars to build a school in Mali Africa. In the years to follow Denik plans on building a school in India, South America, and renovating a school here in the US. “Education helps people break the chains of poverty,” Toleson said.
Toleson’s goal is to help people see that “art and artists can change the world.” When asked where the idea came from Toleson said “Ever since I was a child I was told that I’ll never be able to do anything with my art.” Toleson had a different idea and followed his dreams of making a difference through art and design.
Denik offers students and everyday people the opportunity to carry around a notebook that is everything but ordinary.  Denik’s products create a sense of individualism where people can choose from a plethora of unique cover pictures and designs that are more expressive than the average box store bulk notebooks.
“Art can change the world and these notebooks are just one way of taking one step closer to achieving that goal,” Toleson said.  


David Grange

1 comment:

  1. This is an awesome press release! It's something I didn't know about and a really interesting topic! Great choice!

    My only suggestion is maybe cut back on the quotes or put them in 1 or 2 general areas rather than all of them.

    ReplyDelete