What the whole world can see about you...

To:                  Brianna Sue Petersen       

From:             David Grange

Date:              November 22, 2011

Subject:         What the whole world can see about you…

It is amazing what fingers can do these days with a little coordinated effort on the computer keyboard. In less than a minute I found and had access to multiple sources of information that could help me learn more about Brianna Sue Petersen. The phrase “a picture is worth a thousand words” comes to mind first as I looked at Brianna’s Facebook page on the Internet. Brianna didn’t have just one picture posted on Internet for the whole world to see, but she had over 850 pictures. The photos ranged from school activities to traveling with family and friends to sporting events and more.

Facebook provides multiple ways for people to share information about themselves. Brianna has a very well put-together Facebook page that contained everything from pictures to short comments about life, people, work, etc... Brianna included information about where she has worked like Utah State University Catering or being on the Innovation and Entrepreneurship council. Brianna or Bri as many of her friend’s call her graduated from Weber High School in Ogden. She grew up in St. George and then moved all around Utah but now resides in Logan, Utah. Bri enjoys Twilight the book series and shooting as in guns not basketballs. 

According to Bri’s blog, she is currently studying public relations with a minor in art and event planning. Bri wants to be an event coordinator when she graduates as well as getting back into painting, a hobby that has been neglected as she has been a student. Bri enjoys a plethora of activities, but her new found love is country swing dancing. Bri states that although she might seem like a girlie girl, she has worked with boats and on the docks for several years and “knows her way around a tool box.”

Fun observations, Brianna spent one summer in New York City, it provided a great experience for her to work hard and spend time in the big city. She loved the music and theatre aspects that New York had to offer seeing that Bri loves theatre, dance, the arts, etc… Bri rocks a bikini which sheds light on the zest that Bri has. Being a member of the Church of Jesus Christ of Latter Day Saints, Bri goes slightly against the grain and enjoys soaking up some sun in a swim suit that some people of her faith wouldn’t approve of. (You go girl) Bri has over 450 friends on Facebook which gives one the impression that she enjoys being sociable and meeting new people. Bri lives by the motto "Live your life in such a way that each morning when you get up, Satan says 'O no! She's awake.”

Press Release 4 Final

FOR IMMEDIATE RELEASE:

Tyler Toleson, CEO and Founder

DENIK Notebooks and Journals

Shopdenik.com

                                               

                               Art can change the world, one notebook at a time.

LOGAN, Utah- Tyler Toleson, CEO and founder of Denik products launched a new line of specialized notebooks this September. The business is founded on the idea that “art can change the world.” Toleson coordinated with artists around the world to bring their artwork on the covers of notebooks and journals into the hands of students and people alike. For every notebook purchased, one dollar is donated to educating people around the world by building schools and providing education to those who currently don’t have that opportunity.

After the first year of business Denik hopes to have enough sales to have collected over 60 thousand dollars to build a school in Mali Africa. In the years to follow Denik plans on building a school in India, South America, and renovating a school here in the US. “Education helps people break the chains of poverty,” Toleson said.

Toleson’s goal is to help people see that “art and artists can change the world.” When asked where the idea came from Toleson said “Ever since I was a child I was told that I’ll never be able to do anything with my art.” Toleson had a different idea and followed his dreams of making a difference through art and design.

Denik offers students and everyday people the opportunity to carry around a notebook that is everything but ordinary.  Denik’s products create a sense of individualism where people can choose from a plethora of unique cover pictures and designs that are more expressive than the average box store bulk notebooks.

“Art can change the world and these notebooks are just one way of taking one step closer to achieving that goal,” Toleson said.  

David Grange

Press Release 4

FOR IMMEDIATE RELEASE:

Tyler Toleson, CEO and Founder

DENIK Notebooks and Journals

Shopdenik.com

                                                Art can change the world, one notebook at a time.

LOGAN, Utah- Tyler Toleson, CEO and founder of Denik products launched a new line of specialized notebooks this September. The business is founded on the idea that “art can change the world.” Toleson coordinated with artists around the world to bring their artwork on the covers of notebooks and journals into the hands of students and people alike. For every notebook purchased, one dollar is donated to educating people around the world by building schools and providing education to those who currently don’t have that opportunity.

After the first year of business Denik hopes to have enough sales to have collected over 60 thousand dollars to build a school in Mali Africa. In the years to follow Denik plans on building a school in India, South America, and renovating a school here in the US. “Education helps people break the chains of poverty,” Toleson said.

Toleson’s goal is to help people see that “art and artists can change the world.” When asked where the idea came from Toleson said “Ever since I was a child I was told that I’ll never be able to do anything with my art.” Toleson had a different idea and followed his dreams of making a difference through art and design.

Denik offers students and everyday people the opportunity to carry around a notebook that is everything but ordinary.  Denik’s products create a sense of individualism where people can choose from a plethora of unique cover pictures and designs that are more expressive than the average box store bulk notebooks.

“Art can change the world and these notebooks are just one way of taking one step closer to achieving that goal,” Toleson said.  

David Grange

Media Pitch Final

Charles McCollum, Managing Editor

The Herold Journal

435-752-2121

75 West 300 North

Logan Utah 84321

       Local Cache Valley Association offers insights for achieve financial independence.                                 

Dear Mr. McCollum

Here is an idea that is not uncommon to man. Give a man a fish feed him for a day, teach a man to fish and that man has freedom! Another idea that is not uncommon to man is that of borrowing money and obtaining debt. There is an unquestionable problem in the world around us with people who simply lack the knowledge and other means necessary to keep them from being strapped down with debt. What can be done about the millions of people who are in debt? Do we give them money? How can they be helped?

Preston Parker CEO and founder of the Cache Valley Area Investors Association has taken on this challenge and has formed an association to teach people how to become financially independent. Education is a key ingredient for an individuals freedom from financial struggles.

Parker and others who meet once a month share ideas that they believe can lead Americans to financial independence. "It is time to get out of the rat race and into the big game." Parker said in reference to freeing ourselves form financial burdens.

If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides and income. Passive income largely makes this possible. There are many organizations with the stated goal of helping people understand the relationship of assists, liabilities, income expenses. They ;practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The automatic Millionaire, and The Secret.

Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the law of attraction, law of abundance, and law of exchange. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risk of investing

Mr. McCollum Thank you for your time and hopefully we can meet to discuss further how to implement these ideas to help the greater cause.

Sincerely,

David Grange

Media Pitch draft

 

Charles McCollum, Managing Editor

The Herold Journal

435-752-2121

75 West 300 North

Logan Utah 84321

 

          Local Cache Valley Association offers insight to achieve financial independence.                                 

Dear Mr. McCollum,

Give a man a fish feed him for a day, teach a man to fish and that man has freedom! We have all heard this idea in some fashion or another. What can be done about the millions of people who are in debt? Do we give them money? How can they be helped?

Preston Parker CEO and founder of the Cache Valley Area Investors Association teaches people how to become financially independent. Education is a key ingredient for an individuals freedom from financial struggles.

Parker and others who meet once a month share ideas that they believe can lead Americans to financial independence.

If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides and income. Passive income largely makes this possible. There are many organizations with the stated goal of helping people understand the relationship of assists, liabilities, income expenses. They ;practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The automatic Millionaire, and The Secret.

Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the law of attraction, law of abundance, and law of exchange. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risk of investing

 

Mr. McCollum Thank you for your time and hopefully we can meet to discuss further how to implement these ideas to help the greater good.

 

Sincerely,

David Grange

Press Release #4 Draft

FOR IMMEDIATE RELEASE:

Tyler Toleson, CEO and Founder

DENIK Notebooks and Journals

Shopdenik.com

                                                Art can change the world, one notebook at a time.

LOGAN, Utah- Tyler Toleson, CEO and founder of Denik products launched a new line of specialized notebooks this September. The business is founded on the idea that “art can change the world.” Toleson has coordinated the efforts of artists around the world to bring their artwork into the hands of students and people around the world. For every notebook purchased, one dollar is donated to educating people around the world by building schools and providing education to those who currently don’t have that opportunity.

After the first year of business Denik hopes to have enough sales to have collected over 60 thousand dollars to build a school in Mali Africa. In the years to follow Denik plans on building a school in India, South America, and renovating a school here in the US. “Education helps people break the chains of poverty,” Toleson said.

Toleson’s goal is to help people see that “art and artists can change the world.” When asked where the idea came from Toleson said “Ever since I was a child I was told that I’ll never be able to do anything with my art.” Toleson had a different idea and followed his dreams of making a difference through art and design.

Denik offers students and everyday people the opportunity to carry around a notebook that is everything but ordinary.  Deniks products create a sense of individualism where people can choose from a plethora of unique cover pictures and designs that are more expressive than the average box store bulk notebooks.

“Art can change the world and these notebooks are just one way of taking one step closer to achieving that goal,” Toleson said.  

David Grange

Press Release #3 Cause Promotion

FOR IMMDIATE RELEASE

Preston Parker, President and CEO

Cache Valley Area Investors Association

Phone: 435-624-3376

                                                Financial independence is achievable for all Americans

LOGAN, Utah- Do you have what it takes to become financially independent? Preston Parker, CEO and founder of Cache Valley Area Investors Association (CVAIA) met with Utah State University students to share his passionate ideas for all Americans being able to achieve financial independence.

“It is time to get out of the rat race and into the big game,” Parker said in reference to freeing ourselves from debt and other factors that keep us from living financially independent lives.

Founded in 2007 the CVAIA meets three times a month to discuss methods and ideas for achieving financial independence. The group is open to new members and new discussion topics.

Parker shares ideas that he believes can lead Americans to financial independence like, “never borrow money for consumption purposes, or always making sure ones income is greater than expenses.”

If people learn the right mentality and approaches to investing, they can all be successful in what they desire. People should be able to spend their time doing something they love, not just a job that provides and income. Passive income largely makes this possible. There are many organizations with the stated goal of helping people understand the relationship of assists, liabilities, income expenses. They ;practice the methods found in the ideologies of books including Rich Dad Poor Dad, The Wealthy Barber, The Millionaire Next Door, Atlas Shrugged, The automatic Millionaire, and The Secret.

Cache Valley Area Investors Association (CVAIA) teaches people how to increase passive income. CVAIA embraces the law of attraction, law of abundance, and law of exchange. CVAIA began in August 2007 and now has members from many geographical locations and from all walks of life. The members come together with the same belief: that education mitigates the risk of investing.

David Grange

David.grange@aggiemail.usu.edu

Press Release 2, Image Managment Final

FOR IMMEDIATE RELEASE

CONTACT:

James E. Mullenbach III, CEO

Burger Planet

Phone: 949-774-2421

Burgerplanet.com

                                Burger Planet offers unmatched menu choices to up their game.

GARY, Indiana-Big television and movie stars praise her name, and so do we as Jayne Petersen joins Burger Planet with some fun and healthy additions to Burger Planets classic menu favorites.

People say that variety is the spice of life, which is why Burger Planet is spicing things up with the acclaimed Jayne Petersen joining their ranks with a variety of healthy additions to Burger Planets classic menu. 

Burger Planet has grown from a garage side burger joint to the largest burger chain in the world. James Muellenbach III, CEO of the company says it is because Burger Planet puts customers first and has done so for the past seven decades. The new addition of Jayne Petersen joining the team is because, “we listen to our customers.”

“Burger Planet believes in encouraging customers to live healthier, active lifestyles and I spent my life trying to teach women that lesson,” Jayne Petersen said. Jayne recently added beef to her list of okay foods for those who are on the Atkins diet or for those who have jumped on board to eat and live healthier.

An apple a day keeps the doctor away that is why Burger Planet has added five different fruit options to add to any meal including: apples, grapes, peaches, pineapple, or bananas. Chicken wraps are another favorite. Cut the bun, and enjoy a savory piece of juicy chicken. Burger Planet is the only burger chain to hold your mayo if asked which saves 500 calories.

Burger Planet was founded in 1934 and has grown to be the largest burger chain in the world. Burger Planet has served 52 billion customers and cares about every one of them.

(End)

For more information you may contact David Grange at (208) 596-6204 with any questions or comments.

Draft Press Release 3

FOR IMMEDIATE RELEASE:

CONTACT:

What is the key to financial independence? Preston Parker, founder and CEO of Cache Valley Area Investors Association shares a few

Draft Press Release 2: Image Management

David Grange

Mr. James E. Muellenbach

Burger Planet

Big television and movie stars praise her name, and so do we as Jayne Petersen joins Burger Planet with some fun and healthy additions to Burger Planets classic menu favorites.

People say that variety is the spice of life, that is why Burger Planet is spicing things up with the acclaimed Jayne Petersen joining their ranks with a variety of healthy additions to  Burger Planets classic menu. 

Burger Planet has grown from a garage side burger joint to the largest burger chain in the world. James Muellenbach III, CEO of the company says it is because Burger Planet puts customers first and has done so for the past seven decades. The new addition of Jayne Petersen joining the team is because,  “we listen to our customers.”

“Burger Planet believes in encouraging customers to live healthier, active lifestyles and I spent my life trying to teach women that lesson,” Jayne Petersen said. Jayne recently added beef to her list of okay foods for those who are on the Atkins diet or for those who have jumped on board to eat and live healthier.

An apple a day keeps the doctor away that is why Burger Planet has added five different fruit options to add to any meal including: apples, grapes, peaches, pineapple, or bananas. Chicken wraps are another favorite. Cut the bun, and enjoy a savory piece of juicy chicken. Burger Planet is the only burger chain to hold your mayo if asked which saves 500 calories.

Burger Planet was founded in 1934 and has grown to be the largest burger chain in the world. Burger Planet has served 52 billion customers and cares about every one of them.

(End)

For more information you may contact David Grange at (208) 596-6204 with any questions or comments.

Press Release #1

Social Media Club of Cache Valley (SMCCV)

President Preston Parker

1504 Lynnwood Ave.

Logan, Utah 84341

(611) 771-7537

Social Media Club of Cache Valley

It is time to jump on board with social media

Logan, Utah

What do you get when you put a passionate communication professor, an eager- to- learn college town and the right people together? You get The Social Media Club of Cache Valley.

Preston Parker, the president of The Social Media Club of Cache Valley (SMCCV) wanted to help his local community of Cache Valley jump on board with the new and beneficial trends of social media. After attending multiple meetings in Salt Lake City about social media, Preston said, “social media is here to stay and it is time we provide the necessary education and skills to be competitive in the business world.” With a passion behind social media Preston Parker founded The Social Media Club of Cache Valley in August of 2009.

The club meets every second Tuesday of each month in various locations to discuss the current trends and how to link in using various media outlets. There are currently 170 members of the club who stand by the motto, “get it, share it.”

David Grange

Public Relations Analyst.

"United Breaks Guitars"

“United Breaks Guitars”

The story of Dave Carroll and his YouTube hit, “United Breaks Guitars” is one for the books. The story is quite simple. Dave Carroll, a rising country singer was flying United Airlines with his band when they noticed their guitars were being thrown on the tarmac. Stuck in the airplane, they watched in horror as Dave Carroll’s guitar in particular received the brute of the tossing. Dave Carroll addressed the issue to the airline, but received no compensation for a few logistical matters.

As talked about in class, this is a major public relations opportunity for United Airlines, to which I think they failed. The dilemma was whether United should replace the guitar or simple let the issue be and stick it to Dave Carroll for not paying to insure the guitar? United Airlines struck it to Dave for over a year! Finally Dave offered one last ultimatum to replace his guitar or he would release his new song on YouTube, “United Breaks Guitars,” but United Airlines didn’t budge.

The song was released, viewed by millions and become a YouTube hit. In less than 4 days United Airlines lost over 1.6 million dollars through their stocks and other sources. In a desperate effort to make up for their guitar incident United Airlines offered to pay for a new guitar.

My reaction to this whole case is a simple chuckle to myself and the idea running through my mind, “What was United Airlines thinking?” I am a firm believer in 100% customer satisfaction. Along with that, integrity is a huge part of a company building loyal customers with which both seemed close to non-existent with United Airlines.  I understand how it can be a pain for a company to bite the bullet sometimes, but that bullet won’t come back to shoot them in the foot later on if they do. In This case United Airlines lost over a million dollars. Given there is no direct proof that it was directly correlated to the song being released, but experts have agreed that it is more than likely connected.

I feel that United Airlines were not thinking long term and were definitely not thinking about the customer in this situation, but were simply thinking about their own pocket book. It is a joking matter how then after a year the airline then tried to pay for Dave’s guitar! I have observed children react in a similar fashion, they are not sorry until they know they are about to get in trouble and then they insincerely throw out an apology as if to save their own face. Children can act like children, but a multi-million dollar company who operates all around the world? I hold a different expectation then childish behavior.

Dave Carroll handled the situation very well in my opinion. He was not trying to defame or damage the reputation of United Airlines, but in a rather creative and talented way, he told his story and the public liked his side of it.

Letter to Cousin

Dear Uncle Earnie,
I have been thinking about you lately and all of your exciting endeavours with your epic career move. What a fun time in your life! I reflected upon your natural talent as a public relations agent and thought you are the epitome of the definitions that I have read about. Here are a few of them;
According to the Public Relations Society of America, “Public relations helps an organization and its publics adapt mutually to each other.”
One definition that I enjoy was one used over 30 years ago in the 1978 World Assembly of Public Relations Associations. It says “ Public relations practice is the art and science of analyzing trends, predicting their consequences counseling organization leaders, and implementing planned programs of action, which will serve both the organization’s and their publics”.
One key idea is that public relations is a mutually beneficial relationship between an organization and its key publics.
As I pondered about these definitions I couldn't help but think of how you seek to exemplify these qualities and traits into your business interactions.
Thanks for your example
Always,
David Grange