Draft Press Release 3

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What is the key to financial independence? Preston Parker, founder and CEO of Cache Valley Area Investors Association shares a few

Draft Press Release 2: Image Management

David Grange

Mr. James E. Muellenbach

Burger Planet

Big television and movie stars praise her name, and so do we as Jayne Petersen joins Burger Planet with some fun and healthy additions to Burger Planets classic menu favorites.

People say that variety is the spice of life, that is why Burger Planet is spicing things up with the acclaimed Jayne Petersen joining their ranks with a variety of healthy additions to  Burger Planets classic menu. 

Burger Planet has grown from a garage side burger joint to the largest burger chain in the world. James Muellenbach III, CEO of the company says it is because Burger Planet puts customers first and has done so for the past seven decades. The new addition of Jayne Petersen joining the team is because,  “we listen to our customers.”

“Burger Planet believes in encouraging customers to live healthier, active lifestyles and I spent my life trying to teach women that lesson,” Jayne Petersen said. Jayne recently added beef to her list of okay foods for those who are on the Atkins diet or for those who have jumped on board to eat and live healthier.

An apple a day keeps the doctor away that is why Burger Planet has added five different fruit options to add to any meal including: apples, grapes, peaches, pineapple, or bananas. Chicken wraps are another favorite. Cut the bun, and enjoy a savory piece of juicy chicken. Burger Planet is the only burger chain to hold your mayo if asked which saves 500 calories.

Burger Planet was founded in 1934 and has grown to be the largest burger chain in the world. Burger Planet has served 52 billion customers and cares about every one of them.

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For more information you may contact David Grange at (208) 596-6204 with any questions or comments.

Press Release #1

Social Media Club of Cache Valley (SMCCV)

President Preston Parker

1504 Lynnwood Ave.

Logan, Utah 84341

(611) 771-7537

Social Media Club of Cache Valley

It is time to jump on board with social media

Logan, Utah

What do you get when you put a passionate communication professor, an eager- to- learn college town and the right people together? You get The Social Media Club of Cache Valley.

Preston Parker, the president of The Social Media Club of Cache Valley (SMCCV) wanted to help his local community of Cache Valley jump on board with the new and beneficial trends of social media. After attending multiple meetings in Salt Lake City about social media, Preston said, “social media is here to stay and it is time we provide the necessary education and skills to be competitive in the business world.” With a passion behind social media Preston Parker founded The Social Media Club of Cache Valley in August of 2009.

The club meets every second Tuesday of each month in various locations to discuss the current trends and how to link in using various media outlets. There are currently 170 members of the club who stand by the motto, “get it, share it.”

David Grange

Public Relations Analyst.

"United Breaks Guitars"

“United Breaks Guitars”

The story of Dave Carroll and his YouTube hit, “United Breaks Guitars” is one for the books. The story is quite simple. Dave Carroll, a rising country singer was flying United Airlines with his band when they noticed their guitars were being thrown on the tarmac. Stuck in the airplane, they watched in horror as Dave Carroll’s guitar in particular received the brute of the tossing. Dave Carroll addressed the issue to the airline, but received no compensation for a few logistical matters.

As talked about in class, this is a major public relations opportunity for United Airlines, to which I think they failed. The dilemma was whether United should replace the guitar or simple let the issue be and stick it to Dave Carroll for not paying to insure the guitar? United Airlines struck it to Dave for over a year! Finally Dave offered one last ultimatum to replace his guitar or he would release his new song on YouTube, “United Breaks Guitars,” but United Airlines didn’t budge.

The song was released, viewed by millions and become a YouTube hit. In less than 4 days United Airlines lost over 1.6 million dollars through their stocks and other sources. In a desperate effort to make up for their guitar incident United Airlines offered to pay for a new guitar.

My reaction to this whole case is a simple chuckle to myself and the idea running through my mind, “What was United Airlines thinking?” I am a firm believer in 100% customer satisfaction. Along with that, integrity is a huge part of a company building loyal customers with which both seemed close to non-existent with United Airlines.  I understand how it can be a pain for a company to bite the bullet sometimes, but that bullet won’t come back to shoot them in the foot later on if they do. In This case United Airlines lost over a million dollars. Given there is no direct proof that it was directly correlated to the song being released, but experts have agreed that it is more than likely connected.

I feel that United Airlines were not thinking long term and were definitely not thinking about the customer in this situation, but were simply thinking about their own pocket book. It is a joking matter how then after a year the airline then tried to pay for Dave’s guitar! I have observed children react in a similar fashion, they are not sorry until they know they are about to get in trouble and then they insincerely throw out an apology as if to save their own face. Children can act like children, but a multi-million dollar company who operates all around the world? I hold a different expectation then childish behavior.

Dave Carroll handled the situation very well in my opinion. He was not trying to defame or damage the reputation of United Airlines, but in a rather creative and talented way, he told his story and the public liked his side of it.

Letter to Cousin

Dear Uncle Earnie,
I have been thinking about you lately and all of your exciting endeavours with your epic career move. What a fun time in your life! I reflected upon your natural talent as a public relations agent and thought you are the epitome of the definitions that I have read about. Here are a few of them;
According to the Public Relations Society of America, “Public relations helps an organization and its publics adapt mutually to each other.”
One definition that I enjoy was one used over 30 years ago in the 1978 World Assembly of Public Relations Associations. It says “ Public relations practice is the art and science of analyzing trends, predicting their consequences counseling organization leaders, and implementing planned programs of action, which will serve both the organization’s and their publics”.
One key idea is that public relations is a mutually beneficial relationship between an organization and its key publics.
As I pondered about these definitions I couldn't help but think of how you seek to exemplify these qualities and traits into your business interactions.
Thanks for your example
Always,
David Grange